recent posts
Posted by James Cronk on Feb 21, 2012
How is business? Do you expect more golfers this year than last year? Do you expect your membership to grow? Your revenues to increase?
If the answer is yes to any of these questions, then you either have a magic ‘weather-maker machine’, or more likely, you are...
Posted by Cary Cavitt on Feb 19, 2012
Last week we looked at the first four qualities that make up a superior customer service. Here are five more.
5. A super team respects each other
Because of the supportive atmosphere that winning customer service teams have created, it is little wonder that respect...
Posted by Andrew Wood on Feb 17, 2012
The answer is simple, provided that you have followed a logical path of targeted direct marketing to people within 30 miles of your club, who are at least, by golf interest and income qualified for your offer!
Do nothing, nothing that is, except change the...
Posted by Andrew Wood on Feb 16, 2012
The Traits of Champions is a unique and powerful look into the minds and actions of golf’s greatest champions. From them you will learn timeless tips on improving your business, your life and maybe even your game. Using the personal experience of the greatest...
Posted by Andrew Wood on Feb 15, 2012
While many managers in the golf industry under budget pressure see websites and email as a commodity to be sourced at the lowest cost. Not realizing that it does in fact make a HUGE difference if the company you are using does NOT HAVE the best technology and the best...
Posted by Andrew Wood on Feb 13, 2012
1. Hand out flyers at the counter everyday
2. Use cart signs to promote upcoming events
3. Use table top signs
4. Have a display for outings/wedding in your lobby
5. Always ask the customer in front of you to buy more/span>
6. Use on hold message to sell
7. Mail...
Posted by Cary Cavitt on Feb 12, 2012
1. A super team first serves each other
The first noticeable difference in great service teams is their willingness to serve each other. How well they serve customers is a reflection of how well they serve each other. The team is strong because they understand that...
popular posts
recent comments
- Harvey Silverman: I did not say I did not like the ad. The copy is strong and ...
- Joe: Well written and thought provoking. Thanks!...
- Andrew Wood: Harvey had you liked the ad I would have feared for your hea...
- Judy Brim: Liked the article but couldn't find the first four qualities...
- Harvey Silverman: Andrew,
Nice Photoshopping on the picture. My preference wo...
- Todd Butts: You should include a sample of a good course golf ad. I'd l...
- Martin Wellbourne: Here are a few that are good:
http://waikoloabeachgolf.co...
- Martin Wellbourne: I am not sure what you mean Mark I don't have any competitor...
- Brian Creps: Martin,
Shame on you for your lack of diligence, and who wa...
- Richard Penley-Martin: Still showing as private so we cannot watch it.......
- Anonymous: interesting timing for this article
at the p.g.a. show la...
- Mark T: Gee, of course your competitor will be listed as the worst p...
- brian mcmahon: Can you direct me to some golf related websites you DO like?...
- Tyler: "I have never believed in discounting as a long term marketi...
- Arnold Palmer Golf: I would agree on Palmer Golf, or now known as Century Golf P...
recent from Management
Are You a Customer Thief?
How is business? Do you expect more golfers this year than last year? Do you expect your membership to grow? Your revenues to increase?
If the answer is yes to any of these questions, then you either have a magic ‘weather-maker machine’, or more likely, you are planning to do what most golf clubs are...
While many managers in the golf industry under budget pressure see websites and email as a commodity to be sourced at the lowest cost. Not realizing that it does in fact make a HUGE difference if the company you are using does NOT HAVE the best technology and the best list practices.
Saving a couple of...
Last week we looked at the first four qualities that make up a superior customer service. Here are five more.
5. A super team respects each other
Because of the supportive atmosphere that winning customer service teams have created, it is little wonder that respect plays another key part in maintaining...
1. Hand out flyers at the counter everyday
2. Use cart signs to promote upcoming events
3. Use table top signs
4. Have a display for outings/wedding in your lobby
5. Always ask the customer in front of you to buy more/span>
6. Use on hold message to sell
7. Mail postcards or letters 2-4 times per...
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