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Most Popular Articles on this site
Reader Favorites
The list shows the most widely read articles on this site.
- The 12 Indisputable Laws of Golf Course Marketing (Audio)
Andrew Wood
How to quickly build a massive database.Why marketing one on one is the key to your success. How to track every dollar on every campaign so you see what marketing works and what doesn't. What tools a club website needs to succeed! Conveying and Delivering Value to your Customers! Break The Rules Of Convention -- Think Fusion, Viral and Entertainment Marketing! The secret to great marketing with limited resources
Case Histories of Astonishing Success. How to simply your life and increase your response with the right technology! . . .
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- How To Build A Million Dollar Membership, Outing or Real Estate Prospect List (Audio Seminar)
Andrew Wood
The very latest strategies on hand crafting a superior prospect list. Weather you are selling memberships, outings, real estate, meeting or lessons this audio seminar is at the very foundation of marketing success. Build the perfect list and watch your profits rapidly soar! . . .
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- The Club Managers Essential Guide to Website Marketing (Audio)
Andrew Wood
This 60 minute audio seminar will tell you everything you need to know about websites. What they should look like, what they should do and how to make them your ally in the battle for more play, new members and retention! No matter how much or how little you know about digital marketing this audio has the answers you need! . . .
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- Delivering Social Proof!
Andrew Wood
As I was traveling round France last month I used hotels.com, Vernere.com and Bookings.com to locate and book rooms. Often when no clear choice was available, I was drawn to the reader reviews to help make my decision . . .
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- Thank You For Signing Up!
Thank you for signing up for our FREE e-mail Tip of The Week. Please Click Here to view our FREE samples! . . .
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- Golf Outing Sales Letter - You might want to show our scorecard to your boss.
Ready to use our outing sales letter template? Just a few minutes customization and it's in the mail saving you hours of valuable thinking time! . . .
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- High End Membership Sales Letter With Strong Offer -Your Invitation to Join the Last Great Private Golf Club in Chester County!
Andrew Wood
Ready to use 4 page membership sales letter from a high end club that details the benefits of membership. Use it as a template or copy some of the outstanding prose to enhance what you already have. This is an excellent format to copy if you want high . . .
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- Guests Will Return if You Learn to Smile More!
Cary Cavitt
Have you ever strolled into a Golf Club and felt comfortable right away? More than likely you were greeted with a friendly smile by one of the staff members who acknowledged you. It's amazing how a simple smile can . . .
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- Job Descriptions are Worthless and Position Agreements are PRICELESS if You Want Real Results from your Employees!
Bob Devitz
Most golf clubs simply give their employees a job description and then they pay them to just show up. While a job description is better than nothing, it falls far short in detailing the specific actions and desired . . .
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- Golf Outing Sales Letter - Be sure to 'pencil us in' for your next golf outing!
This ready to use outing sales letter saves you hours of time and effort, just a few minutes to customize and you have a proven sales winner in the mail! The letter explains just how your staff will help plan every detail and take the work out of Outing planning . . .
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- Sales and Marketing Magic?
Kevin Strom
Did you know that it's six times easier (meaning less time consuming and less costly) to get a customer to purchase again than it is to get a prospect to purchase for the very first time? Customers often have things come up in their lives, completely out of . . .
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- Outing Sales Letter - You'll Need the Enclosed Ball Marker for Our Special Offer!
This is a rock solid outing sales letter ready to go just add your own custom touches and a stamp! Example: So what could possibly be keeping you from calling me to schedule your event? Maybe a few more questions? With all of the experience . . .
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- Techniques to Help You Enhance Your Sales Copy And Get Your Readers in the Buying Zone!
Andrew Wood
There are numerous techniques you can use to "zone in" your readers on a subject, feeling or place and enhance their emotion and excitement about your sales letter and the benefits to come. Next time you read your favorite novel, look for how top writers . . .
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- In Golf...Practice Makes Perfect.
Andrew Wood
In 1982, when Tom Watson chipped in on the 17th at Pebble Beach, then birdied the final hole to win the US Open, some called it a lucky shot - a one-in-a-million shot. Well maybe it was and maybe it wasn't. Bear in mind that Watson, in practice before the . . .
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- Series of 3, Membership Collection Letters
Andrew Wood
A series of three, Cunningly Clever collection letters for delinquent membership accounts. Who says collection letters have to be boring? They don't and with a little fun and creativity you can actually get paid faster. Nothing wrong with that. . . .
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- Critical Factors In Golf Membership Marketing
Andrew Wood
A full 95% of the hundreds of sales letters I get a year from various clubs and private real estate developments trying to sell golf membership fail in the most basic of all marketing principles, by simply . . .
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- Spend Less Not More -
Just Spend it in the Right Places
Andrew Wood
Money is tight. Are you maximizing the dollars you are spending? Are you spending them in the right places??? Here are a few ideas to produce outstanding results for your golf club. One, Your website is the command center of all marketing. . . .
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- He with the Biggest Database of Players and Prospective Members WINS! But it has to be the RIGHT kind.
Andrew Wood
In my experience, while most people say they want more business, few people-even when given a blueprint-are willing to take action. Most will listen to this presentation, agree with the majority of its content and do absolutely nothing to change their . . .
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- For you, we simply say, play Twisted Stick once, and you WILL want to play it again.
Andrew Wood
Why a Jamestown, Utah Golfer Wanted To Sleep In His Car, In Our Parking Lot, Only 30 Miles From His Home. Sounds crazy, but it almost happened. Our golfer explained to us he'd been to Twisted Stick once recently, and he loved it. Now he was coming back, . . .
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- IT'S ONLY FAIR TO WARN YOU.....
Andrew Wood
The extraordinary value provided by a Twisted Stick membership goes beyond the daily golf you can play with friends and business associates. Your membership also includes 'family privileges.' Normally a welcome and valuable benefit . . .
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| Have a question about marketing, sales or operations? Click here to email our our panel of experts in membership, golf, daily fee revenues, operations, food & beverage, human resources, and other club disciplines. We will get you an answer. Please be sure to give enough background information and a contact name and phone number. |
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