Why You Should Go To Ridiculous Length to Target Your Market and Hand Craft Your Prospect Mailing List…
If You Actually Want an Astonishing Response to Your Marketing!
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Our Price $4.95
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The first book I ever read on marketing was David Ogilvy’s classic Ogilvy on Advertising. Early in the book, he tells the story of how on day one of his agency he crafted a list of the 500 clients he wanted his agency to have. Here he was with a staff of one and a budget of nothing, adding such names as Rolls Royce, American Express and Shell Oil to his hit list. By the end of his career, he had them all! I first used this concept in 1988 when I founded an advertising agency in the back of my karate school. I targeted a list of 500 companies all within a hundred miles drive of my Irvine, California location and started a campaign. It worked, in just 90 days I had acquired $500,000 worth of billing from an eight by eight room with a staff of one. I had won two national accounts and had only spent a couple of thousand dollars. With this initial success, the concept of hand-picking my future customers became one of the cornerstones of my marketing strategy! In this Special Report, I am going to teach you in minute detail how to build a million dollar mailing list in just six weeks or less. You will have the VERY best prospect list in your entire state, in YOUR HANDS, in a matter of weeks. |