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Special Reports!
The information you will learn in these Special Reports will increase your knowledge of proven effective marketing, sales and management strategies for FAST results in your golf operation!
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SPECIAL REPORT - Benchmarking And Measuring Your Results
 All successful marketing begins with information. But information alone is not enough. You need insight and understanding into what makes your customers and prospects tick. What motivates them, what offers are they most likely to respond to, and what is the most effective way to communicate with them. more info > > >
SPECIAL REPORT - Legendary Budgeting
 Match the Budget to Your Goals,Not the Other Way Around. In this special report, you will discover: 1)Why most golf club marketing budgets make NO sense, 2) How to design the perfect budget that will increase your business, 3)How to make every single dollar pay for itself, 4) How to calculate your return on investment on every campaign, and 5) How changing your ratios can quickly boost response from your existing budget. more info > > >
SPECIAL REPORT - Building Rapport
 The faster you can build rapport with you prospect, the sooner you can start selling! The first few seconds of your contact with a prospect can determine your success, first impressions are lasting impressions! Smile, use an upbeat tone, and use appropriate body language to increase your rapport and ultimately your sales! more info > > >
Cunningly Clever Closes
 Closing is an all-or-nothing business: You either make the sale or you lose. Top salespeople know that the close is their moment of victory, and that without closers, a business will not survive. The most important difference between ordinary salespeople and superstar sellers is that superstars are closers! There are many approaches to closing, find the ones that seem most natural for you and put them into action. Sometimes just a small difference in how you word a close can make a massive difference in your sales! more info > > >
SPECIAL REPORT - Creating A Legendary Experience For Your Players
 Too many people in the golf industry have lost sight of the business they are actually in, which for the most clubs is the entertainment business. That's right, the entertainment business--not the service business, not the people business, and not the golf business. In this report, you will discover: Why we are living in the experience economy. How to enhance your players' experiences. How to adapt creative ideas from outside the golf industry. How to change players' focus away from price. more info > > >
SPECIAL REPORT - How To Develop A Real Customer Loyalty Program
 You've read a lot about generating leads and getting people to your club. You know about giving them good service when they are there, now let's talk about keeping them. Let's look at how to turning occasional golfers into loyal customers who sing your praises to others. Customer loyalty seems to be the buzz word now in the increasingly competitive golf business. Courses are rightly taking a look at their existing players and trying to figure out how to stop them from going elsewhere. more info > > >
SPECIAL REPORT - Developing Legendary Service
 One of the most overlooked parts of marketing at any club is service! While a reputation can be built, enhanced and even achieved with marketing, at some point your reputation is going to be put to the test. In this report you will discover: How to define great service. How to determine what a customer is worth to you. Why customers leave. The ten commandments of customer service. Whether or not your club's policies are customer friendly. more info > > >
SPECIAL REPORT - Deals:The Art of Win-Win Relationship Selling
 Considering the customer's best interest is not always a good short-term sales strategy, but combined with the appropriate follow-up, it is always the best and most profitable long-term strategy. The world's best salespeople help others make decisions that are good for them!! Mark Twain said, "Always do right...that will gratify some people, and astonish the rest! more info > > >
SPECIAL REPORT - Defining Your Market
 Once you know the types of people that make up your customer base and what motivates them to play or join, you will be in an excellent position to redirect your advertising and promotional efforts, refine your sales methods and tailor your marketing to the specific segments most likely to response. This will give you a significant advantage in the marketplace. The more specific your target audience, the more effective your marketing will be. more info > > >
SPECIAL REPORT - Cunningly Clever Email
 Your email marketing should include specific and relevant offers to people who have already indiciated what they want! FOCUS on great follow-up with these people and make it automatic, personalized and relentless!! more info > > >
SPECIAL REPORT - Building Your Club's Opt-In E-mail List
 Here's how to build your club's opt in e-mail list to 10,000 names or more in 90 days or less.
If you want to make money online, the key is to quickly build an opt-in e-mail list (an opt-in list is one where every member of your list has specifically requested to be on the list). This is directly opposite from those who choose to try to "spam" their way to riches. more info > > >
SPECIAL REPORT - E-Marketing: The Secret Weapon Of Golf Course Marketing
 E-mail marketing, done right, is a marketer's dream come true: Low-cost, high returns and instant gratification. Done wrong and you'll spend weeks trying to clean up the mess you leave behind, with irate customers who may never return. In this report you'll discover: How to connect with your customers using e-mail. 10 ways to avoid spam filters. The four ways to use e-marketing effectively. The power of creating you own e-zine. How to segment your lists for greater response. How to personalize your messages for greater response. How often to mail your list. more info > > >
SPECIAL REPORT - Marketing As Entertainment
 Make your marketing entertaining and you will increase the number of people who pay attention to it and the number of people who pass the message on to others! Do something outrageously fun with your marketing - but be careful that the entertainment does NOT overshadow the REAL message. more info > > >
SPECIAL REPORT - Getting Ready to Sell
 John Paul Getty, at one time the world's richest man, ranked the power of enthusiasm ahead of imagination, business skill and ambition. Enthusiasm is contagious, it builds your prospects' confidence in you, your company and your products or services. Never underestimate the power of enthusiasm to win people over. more info > > >
Why You Should Go To Ridiculous Length to Target Your Market and Hand Craft Your Prospect Mailing List…
If You Actually Want an Astonishing Response to Your Marketing!
In this Special Report, you will learn in minute detail how to build a million dollar mailing list in just six weeks or less. You will have the VERY best prospect list in your entire state, in YOUR HANDS, in a matter of weeks. more info > > >
SPECIAL REPORT - Legendary Lead Generation
 Leads are the lifeblood of sales. If you are serious about marketing your club, you must collect data on everyone who visits your club or views your website since there is no better target market than one who have been to or is aware of your club. more info > > >
SPECIAL REPORTS - Don't Fall For These Marketing Myths
 Gather round children to hear a fairy tale about golf marketing. Read further to learn about what the biggest myths in marketing really are, why long copy works better than short copy, why if everyone likes your ad it is probably worthless, how to avoid being seduced by the law of large numbers, and why copying your competitors is a bad idea. more info > > >
SPECIAL REPORT - Legendary Sales: Getting Ready To Maximize Sales
 Few people in the golf club business genuinely love selling. Fewer still are good at it! In many ways, it's not surprising that most people don't like to sell. Selling not only has a bad image in many people's minds, it often deserves it. However, increasing you sales skills by even a few increments can dramatically increase your club's income. Before you can sell, there are several things you will need to understand in more detail. In this report, you will discover: How to overcome typical sales fear. How to develop instant rapport. How to separate suspects from prospects. How to qualify prospects. more info > > >
SPECIAL REPORT - Maximize Your Sales Opportunity
 Opportunities can come when least expected. Be sure you recognize a potential buyer and remember the great majority of sales are lost, not because of poor sales technique, but simply because the prospect is not directly asked to buy! "A wise man will make more opportunities than he finds." - Francis Bacon more info > > >
SPECIAL REPORT - Ninja Marketing
 There are stealth marketing techniques so cunningly clever that you will have your competitors pulling out their hair! This type of marketing is not for everyone but it is different and it does work. Fortune Favors The Bold! more info > > >
SPECIAL REPORT - Cunningly Clever Ways to Deal With Objections
 Objections are a necessary part of the sales process. An objection is nothing more than a question in the mind of the buyer that has to be defined and answered. Anticipate every objection, then develop a systematic way to deal with each one. A cunningly clever sales person takes no shortcuts, they go from one successful sale to the next. more info > > >
SPECIAL REPORT - Cunningly Clever Offers
 An irresistible offer can often rescue an otherwise terrible marketing campaign. Look for powerful bonus incentives,very often a value-added offer will work better than a discount. The more amazing your offer, the more amazing your response. more info > > >
SPECIAL REPORT - The Art Of Optimum Pricing
 Optimum pricing is quite simply the quickest and easiest road to marketing success. You need to challenge your pricing logic;it just might be the eaisest way for your company to make money. When did you last challenge ALL of your pricing? more info > > >
SPECIAL REPORT - How To Dominate The Outings Market
 How to Add $150,000 to Your Bottom line this year and $1,000,000 or over the Next Five Years By Dominating The Golf Outing Business in Your Area!
Your Bullet Proof Blue Print To Golf Outing Success! more info > > >
SPECIAL REPORTS - The Critical Paradigm Shift to Cunningly Clever Marketing
 Cunningly Clever marketing does not look like everybody else's marketing. A single Cunningly Clever marketing campaign can vault your business to the very top of your industry. There are a thousand things you can do in the name of marketing. But there are only three ways to grow your business, focus on exploring these first.... more info > > >
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