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Delivering Social Proof! Andrew Wood As I was traveling round France last month I used hotels.com, Vernere.com and Bookings.com to locate and book rooms. Often when no clear choice was available, I was drawn to the reader reviews to help make my decision . . . keep reading
The 12 Indisputable Laws of Golf Course Marketing (Audio) Andrew Wood How to quickly build a massive database.Why marketing one on one is the key to your success. How to track every dollar on every campaign so you see what marketing works and what doesn't. What tools a club website needs to succeed! Conveying and Delivering Value to your Customers! Break The Rules Of Convention -- Think Fusion, Viral and Entertainment Marketing! The secret to great marketing with limited resources Case Histories of Astonishing Success. How to simply your life and increase your response with the right technology! . . . keep reading
What to Say or How You Say It? Andrew Wood Yes, yes, how you say it is important... but... WHAT you say is CRUCIAL! If I work ten days on an ad, it will likely take me only about half a day to actually write the ad. . . . keep reading
Guests Will Return if You Learn to Smile More! Cary Cavitt Have you ever strolled into a Golf Club and felt comfortable right away? More than likely you were greeted with a friendly smile by one of the staff members who acknowledged you. It's amazing how a simple smile can . . . keep reading
The Power Of A Great Idea! Andrew Wood When I first got started in marketing twenty years ago I read a book by Brian Tracy who said, "The best thing a poor man can do is take a rich man to lunch!" I took his advice to heart paying one man . . . keep reading
The Club Managers Essential Guide to Website Marketing (Audio) Andrew Wood This 60 minute audio seminar will tell you everything you need to know about websites. What they should look like, what they should do and how to make them your ally in the battle for more play, new members and retention! No matter how much or how little you know about digital marketing this audio has the answers you need! . . . keep reading
DOWNLOAD: Building the Perfect Website for Your Club -- a special report Andrew Wood It's still tough to get some people to realize that their web site is the absolute foundation of all their marketing activities. It's better than, print, radio, TV, billboards and yellow pages. In fact about the only marketing that gives the web a run for its money is direct mail. Since that is about 100 times more expensive than a website, it pays to focus one's attention on the web first. . . . keep reading
In Golf...Practice Makes Perfect. Andrew Wood In 1982, when Tom Watson chipped in on the 17th at Pebble Beach, then birdied the final hole to win the US Open, some called it a lucky shot - a one-in-a-million shot. Well maybe it was and maybe it wasn't. Bear in mind that Watson, in practice before the . . . keep reading
Sales and Marketing Magic? Kevin Strom Did you know that it's six times easier (meaning less time consuming and less costly) to get a customer to purchase again than it is to get a prospect to purchase for the very first time? Customers often have things come up in their lives, completely out of . . . keep reading
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