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Thousands of Instant Solutions to YOUR Day-to-day Challenges, at Your Finger tips! Within our site you'll find a comprehensive and constantly updated collection of valuable, easy-to-use resources -- 1,000's of articles, special reports, operational manuals, staff training audio & videos, sample ads, brochures and emails, case histories, downloads, online seminars, templates and in depth interviews... all of it professionally developed with one goal in mind, to help you quickly and easily improve all aspects of your golf operation or resort for just a few cents per day!
DOWNLOAD: Ranger / Player Services Manual Andrew Wood This manual is an A-Z look at how to train and hold player service employees accountable for a superior customers service experience. The manual includes detailed position agreements, scripting for 19 major problems encountered by rangers as well as tips on body language and tonality. It also includes a testing section so you can insure compliance before you let them loose on your valuable customers! Many Managers have described this manual as a "GOD SEND!" Comes on disk as a Word file for easy customization to your operation. . . . keep reading
DOWNLOAD: How to Dominate Your Outing Market - a special report Andrew Wood How to Add $150,000 to Your Bottom line this year and $1,000,000 or over the Next Five Years By Dominating The Golf Outing Business in Your Area! This is your bullet proof blue print to golf outing success! . . . keep reading
VIDEO: Invest in A Great Sales Letter Andrew Wood Andrew Wood discusses the importance of having a great sales letter for you product or service. Even if you have to hire someone else to write it. One of the best investments for your business is top notch sales letter. . . . keep reading
Delivering Social Proof! Andrew Wood As I was traveling round France last month I used hotels.com, Vernere.com and Bookings.com to locate and book rooms. Often when no clear choice was available, I was drawn to the reader reviews to help make my decision . . . keep reading
The Power of a Great Idea! Andrew Wood A single great idea can launch any business or turn any business around, but instead of searching for the great idea, most businesses (especially golf clubs) are resigned to looking only at cutting costs and incremental growth at best! . . . keep reading
The Best Interview Question Ever For Finding Great Employees! Andrew Wood I love all these best-selling books by the CEO's of multimillion dollar companies. I've read a bunch of them and when it comes to people they all have the same advice. "Hire great people!" There's only one problem . . . keep reading
Increasing Your Email Open Rates Andrew Wood Experiments with email open rates reveal five rules that must be adhered to. Subject lines are critical. For example the first of our loyalty program e blast contained the promise of entertainment in the headline. The Funniest Golf Video Ever . . . keep reading
What's Really Killing Golf! Andrew Wood If you saw the year to date participation figures in Golf Business Magazine recently you should have cause for alarm! Yes, I know the winter was bad, the economy is bad and discounting is hurting everyone but that's not the real reason the golf business is . . . keep reading
Entertaining Players and Prospects
While You Sell Them! Andrew Wood How would you like free newspaper, radio, and even TV coverage? How would you like your entire database of current customers to become instant evangelists for your club's marketing message? Sounds like some good ideas, right? But, before I tell you how . . . keep reading
Private Loyalty and Lead Conversion Members of private clubs need to feel that sense of connection just as much, if not more, than daily fee players. They want to be engaged and entertained just like everyone else! And they are just as likely as anyone else to enter contests and . . . keep reading
Sales Keeps Golf Clubs Going! Andrew Wood While anyone who has been selling for a long time doesn't need to be told, we all need to be reminded. Just like having good fundamentals in a golf swing, developing solid sales fundamentals will pay untold dividends in helping any club make a profit! . . . keep reading
Keeping Customers for Life Andrew Wood You've been generating leads and getting people to your club. You have been giving them good service when they are there, now let's talk about keeping them. Let's look at how to turning occasional golfers into loyal customers who sing your praises to . . . keep reading
What is a Customer Worth to Your Club? Andrew Wood One of the most important marketing facts to discover in running your golf course business is what exactly is a customer worth to you? Knowing this information not only helps determine how much money you should spend on advertising and marketing but also . . . keep reading
VIDEO: Build Your Database Using Scratch Off Cards Andrew Wood discusses the a new strategy for collecting customer data...the scratch off card. Find out what they are, how to use them and what benefits they offer you in growning your customer database. . . . keep reading
Value Added Promotions to Drive Dollars Andrew Wood Always try a value added promotion over a discount one. A cautionary word on discounts. Discounts do work...but -- and it's a big BUT -- if you keep discounting, players will wait for a bigger and better discount next time rather than play your course on a . . . keep reading
Defining Your Perfect Market Andrew Wood Few clubs ever take the time to answer these critical questions in any detail. (Which is good news for you!) Once you have answered these questions, you will be in an excellent position to redirect your advertising and promotional efforts, refine your . . . keep reading
Build all of Your Marketing Around Your Website Andrew Wood Technology has advanced to such a stage that you must DEMAND more from your golf club website. It should be the command center of all your golf course marketing. Your website should be a golf marketing wizard, not a . . . keep reading
Questioning Your Way to Golfing Profits Andrew Wood Whenever I talk to a course owner, he/she either tells me how many rounds they want, how many members they want, or how many room nights they want to book! Rarely does someone say to me, "Andrew, I want to make three million dollars this . . . keep reading
Spend Less Not More -
Just Spend it in the Right Places Andrew Wood Money is tight. Are you maximizing the dollars you are spending? Are you spending them in the right places??? Here are a few ideas to produce outstanding results for your golf club. One, Your website is the command center of all marketing. . . . keep reading
Guests Will Return if you Hire the Right People Cary Cavitt During the interview ask questions that will help to determine whether the candidate enjoys helping others.Finding the right people for the team is the key to ultimate success.But how do we find the . . . keep reading
Guests Will Return If You Make Each Guest Feel Welcomed! Cary Cavitt I believe that the number one factor in drawing people back as repeat guests is based on how well that they feel that they were treated. Notice that I said how they feel. In the majority of cases many facilities honestly believe . . . keep reading
Guests Will Return if you Make the Work Environment Enjoyable Cary Cavitt As I have grown in my understanding of guest relationships, I have also come to realize that the intelligent management teams see each staff member as their best guest. Why have I come to this conclusion? It's really quite simple: . . . keep reading
Guests Will Return if you Are Attentive Cary Cavitt Sales will always increase when staff members are attentive to the guest in a non-pushy manner. This is because the guest feels that he or she is being treated as an important person. When the staff are attentive . . . keep reading
Have a question about marketing, sales or operations? Click here to email our our panel of experts in membership, golf, daily fee revenues, operations, food & beverage, human resources, and other club disciplines. We will get you an answer. Please be sure to give enough background information and a contact name and phone number.
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DOWNLOAD: Ranger / Player Services Manual
DOWNLOAD: How to Dominate Your Outing Market - a special report
"Cunningly Clever articles and quick business suggestions have helped us
at Eastman Golf Links immediately. The sales information has prompted us to go
'ask for sale' like never before. Our strategy has been to continue building our
electronic infrastructure but now we have better tactics for increasing revenue.
"Here at HGC we find the CCGO site to be a very useful tool that
provides very valuable resources right at our fingertips. Because we have
instant access to the tools provided on the CCGO site we are able to be more
efficient in our planning and training using tools that are proving to be
successful. I would recommend the CCGO site to anyone that is involved in
marketing."